Effective date: 30 September 2026
This Privacy Policy explains how pettycatty.ink (“we”, “us”, “our”) collects, uses, discloses and safeguards your information when you visit our website at https://pettycatty.ink (the “Site”). We respect your privacy and are committed to protecting it through our compliance with this policy.
1. Information We Collect
1.1 Information You Provide Directly
We may collect personal information that you voluntarily provide when you:
- Contact us via email or contact form (e.g. name, email address, message content)
- Subscribe to our newsletter (if applicable)
- Participate in surveys, promotions or other interactive features
1.2 Information Collected Automatically
When you visit the Site, we and our third‑party partners may automatically collect certain information about your device and browsing activity, including:
- IP address, browser type and version, operating system
- Referring and exit pages, date and time of your visit, pages viewed
- Device identifiers and other technical data
2. How We Use Your Information
We use the information we collect to:
- Operate, maintain and improve the Site and our cat-focused content
- Respond to your enquiries and provide customer support
- Send administrative information (e.g. policy updates)
- Understand how visitors use the Site (analytics)
- Display relevant advertisements, including via Google AdSense and other ad networks
- Protect the security and integrity of the Site and comply with legal obligations
3. Cookies and Similar Technologies
We and our service providers use cookies, web beacons and similar technologies to collect information about your browsing activities.
3.1 Types of Cookies
- Essential cookies: necessary for the Site to function
- Analytics cookies: help us understand traffic and usage patterns
- Advertising cookies: used by us and our ad partners (including Google) to show ads based on your interests and measure ad performance
3.2 Google AdSense and DART Cookie
Google, as a third‑party vendor, uses cookies to serve ads on our Site. Google’s use of the DART cookie enables it and its partners to serve ads to you based on your visit to our Site and other sites on the Internet.
You may opt out of personalised advertising by visiting Google’s Ads Settings: https://adssettings.google.com/. You can also learn more about Google’s advertising practices at https://policies.google.com/technologies/ads.
3.3 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when cookies are being set. Please note that if you disable cookies, some features of the Site may not function properly.
4. How We Share Your Information
We do not sell your personal information. We may share information with:
- Service providers: hosting, analytics, email delivery and advertising partners who process data on our behalf
- Advertising partners: including Google AdSense and other ad networks, to serve and measure ads
- Legal and safety disclosures: when required by law, or to protect our rights, safety and the safety of others
5. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes set out in this policy, unless a longer retention period is required or permitted by law.
6. Data Security
We implement reasonable administrative, technical and physical safeguards designed to protect the information we collect. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, such as:
- Accessing, correcting or deleting your data
- Objecting to or restricting certain processing
- Withdrawing consent where processing is based on consent
- Lodging a complaint with a supervisory authority
To exercise these rights, please contact us at [your-email@pettycatty.ink]. We will respond in accordance with applicable law.
8. Children’s Privacy
Our Site is not intended for children under 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children in this age group. If we become aware that we have collected such data, we will take steps to delete it.
9. Third‑Party Links
Our Site may contain links to third‑party websites (e.g. veterinary resources, product pages, news articles). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third‑party sites you visit.
10. International Data Transfers
If you access the Site from outside the United Kingdom, your information may be transferred to, stored and processed in countries other than your own. By using the Site, you acknowledge and agree to such transfers.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Effective date” at the top. You are advised to review this policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Email: support@pettycatty.ink
- Site: https://pettycatty.ink